Smart Technology, Silent Market?

Marketing strategy and execution for B2B SaaS companies translating innovation into customer acquisition, investor interest, and sustainable growth

Services

Strategic Marketing Expertise

Sweet Spot

Many B2B SaaS companies face the same Go To Market challenge: they've built something remarkable, but explaining its value well (without the founder in the room) is harder than building it.

Technical brilliance doesn't automatically translate into demand generation that converts or investor presentations that secure funding. The translation from product to market requires a different skill set entirely.

I transform complex product capabilities into narratives that drive results—whether that's refining pitch decks for funding rounds or building demand generation systems for revenue growth.

The goal is always the same: the right story at the right moment can turn missed opportunities into measurable success.

Services

Specialized solutions for SaaS companies navigating market transformation

Market Positioning & Messaging

Transform technical features into customer value propositions that differentiate from competitors and drive purchase decisions.

Investor Readiness & Pitch Development

Refine pitch decks, investor narratives, and funding materials to clearly communicate market opportunity and growth potential to investors.

Demand Generation

Build systematic approaches to generate qualified leads and accelerate sales pipelines through targeted content and campaigns

Growth Marketing

Develop comprehensive launch strategies for new markets, products, or repositioning initiatives that ensure market success.

Why This Partnership Works

Experience the advantages of partnering with a hands on marketing expert

Proven Results Across Complex Markets

Track record solving marketing challenges across consumer technology, financial services software, logistics platforms, and businesses transitioning from services to SaaS models through strategic repositioning and demand generation.

Strategy + Execution in One Partner

Rare combination of strategic thinking and hands-on execution capabilities—develop the roadmap and implement it, rather than handing off strategy documents that gather dust.

Senior Leadership Alignment

Experience helping marketing leaders secure executive buy-in and navigate organizational change management to ensure successful implementation

Flexible Engagement Model

Work the way that fits your business—project-based engagements for specific challenges or a quick fix, ongoing retainers for comprehensive support, or hybrid approaches that scale with your needs and budget.

Contact

Let's Connect

About

Mette Huberts

I've led marketing at several B2B SaaS companies going through major transitions—the kind where great technology gets lost in confusing messages. I love taking complex products and turning them into stories that actually make sense to customers and investors. I work with companies at those critical growth moments when they need real marketing expertise but aren't ready to hire a full team, or change the structure of what exists. The goal is always the same: clear positioning + smart execution that drives real business results.